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Interim and project based strategic insight and research consultancy
From an award winning researcher
Business questions are universal
I can help you fathom out the answers
I’ve spent twenty years advising companies like ITV, eBay, Rightmove, Sony Mobile and Macmillan Cancer Support on how to devise the market research and insight they need to move their businesses forward.
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During that time I’ve learned most businesses have similar business questions: how can we grow, how can we develop new ideas fast, is our marketing working, what does best in class customer experience look like, how much should we charge for our products?
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I will work with you to forensically define what it is you need to know to answer your questions, advise on how best to maximise your investment in research and then deliver you commercially impactful and focused insights
Where will growth come from?
What can I do to reduce attrition?
How can we develop new ideas & products - fast?
Is it working?
What does best in class CX look like?
How do we get the most out of what we already know?
How I can help
You may be a new business in need of insight for the first time or an established clientside organisation or agency. I'll operate like your own in house research team, immersing myself in your business en route to delivering on your research needs. Where appropriate I'll draw on network of specialist experts eg semioticians, data modellers
YOU'VE AN OCCASIONAL
MARKET RESEARCH NEED
I can help you define what you need and deliver it on an ad hoc basis
I can help you define what you need and deliver it on an ad hoc basis
YOU'RE A GROWING BUSINESS WITH NO INSIGHT TEAM
I can quickly define and deliver your insight needs or even help you build an insight strategy and team
About me
Most research projects require more than one methodology. Which is good because I'm methodology agnostic: I'll define your business and research needs and advise you on the best ways to get insights back which are actionable, commercially focused and deliver great vfm. Here are some examples of the kinds of business questions I've loved tackling so far
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What is the ecosystem of a content brand and how can it best be commercialised?
I broke new ground with cross platform understanding and measurement, and took a broadcaster on a journey which would lead to better audience engagement and revenues from its content brands
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How do you convince people who have only every consumed your product for free to want to pay for it?
Methods ranging from desk research, qual, conjoint, Kano and behavioural sciences helped a broadcaster define its pay TV strategy
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How does a pre-loved marketplace win at Christmas?
A multi market in the moment study delivered recommendations for marketing, inventory and retail promotions for a global marketplace which led to its single biggest revenue day ever – and was shortlisted for the MRS Grand Prix
How can we encourage more customers to become repeat buyers?
This multi method research strategy helped a fast growing international marketplace increase the number of customers who shopped with it more than once increase from just 10% to 30% in just two years
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What's the relationship between giving to a charity and receiving support from it?
This study unravelled the networks that ignite when someone is diagnosed with cancer and the roles each person plays in a cancer journey, providing invaluable guidance to inform service and fundraising strategies for this household name
YOU HAVE INSIGHT SUPPORT BUT NEED AN EXTRA PAIR OF HANDS FOR A WHILE
I can work with your team or pick entire up projects for you
YOU'RE AN AGENCY LOOKING FOR SHORT TERM CAPACITY
I can pick up part or all of a project for you
Suzanne Lugthart
“Suzanne is a rare creature indeed. She just gets it. She understands TV research and schedule demands, she understands VOD, the web and anything digital, but most of all, and this is the most valuable bit, she gets consumers. She is uniquely able to join up the dots between platforms, content, TV shows and all sorts of consumer behaviours with their emotional and practical needs. If you have a product that needs insight or measurement to drive insight, Suzanne is brilliant. I've never worked with anyone so talented in research and I've worked with a few!”
Kate Bradshaw, Digital Commissioner/Deputy MD at ITV/VP of Digital Strategy Scripps Network
Get in touch
+44(0)7533 079 080
If you have a brief you'd like to discuss or want to find out more about how I may be able to help, you can either email, call or send an enquiry via the contact form